Frequently Asked Questions
Q. How can I get local businesses to pay for a space in my car?
A. Set up a links page on your website, approach a local business and ask if they would like a link from your website. Suggest they offer your customers a small discount or free consultation or similar offer. ‘Do not charge for this link’
Then suggest they could really improve their brand awareness and sales if they pay a small fee to place their leaflets in your car/s.
Q. What type of businesses would this type of advertising attract?
A. Restaurants, hotels, bed and breakfasts, garage workshops, service providers (Accountants, legal services, white good repairs, financial advisors, shops etc.) local councils, local tourist venues – the list is endless….
Q. Can you prove this works?
A. Yes, follow the link below. The majority of the company links from this taxi company combine free website advertising with Taxi back marketing throughout the various times of the year. You will also find examples of advertiser offers and how customers trigger their offer.
http://www.salisbury-valuecars.co.uk/discount-club.htm
Q. How do I prove its value to advertisers?
A. Suggest that they add a promotional code to their leaflet (E.G. To obtain this special offer please quote this reference number). Alternatively, to obtain this special offer please present one of your taxi companies business cards.
This way your advertisers can track how successful their campaign with your company has been.
Q. What if my local council forbids taxi advertising?
A. Some council’s forbid any external advertising on taxis and private hire vehicles. Some even forbid you placing your own company name on your vehicles exteriors. However, many of these councils place no restrictions on internal vehicle advertising.
Q. I do not own my taxis, they are all owner drivers. How can I encourage them to place these adverts in their vehicles?
A. By giving them a percentage of the revenue received.
Q. Some passengers will simply play around and deface the advertising leaflets. What now?
A. Remove the leaflet holders each evening at 8pm, store them in the boot area until the next day.
Q. What should I charge advertisers?
A. Dependant upon the average number of passengers your taxi exposes the leaflets to each day. But, as a guide you could expect to charge £150 per single space for a 12 month period – or less/more. This cost will be further supported by web site links to your advertisers and proof it works over time (Therefore, suggest an introductory offer of £100 to be reviewed after 3 months). However, you have local knowledge of your potential clients and how much they would be prepared to pay.